Service
Brand identity for entrepreneurs and SMBs
A clear visual identity gives your business a consistent, credible presence across your website, social media, documents, and client-facing materials.
Timeline
Depends on scope
Who it is for
- Entrepreneurs launching a new business
- Freelancers who need a more professional image
- Small businesses with inconsistent visuals
- Startups preparing for launch
- Growing companies that need a cleaner brand system
What is included
Brand direction
Logo system
Colour palette
Typography recommendations
Visual style direction
Social profile assets
Mini or full brand guide depending on scope
Exported assets folder
Usage rules
Process
- 01
Discovery
We define the business, audience, positioning, competitors, and visual direction.
- 02
Direction
We establish the core visual approach: tone, style, colours, typography, and logo direction.
- 03
Identity design
We create the logo system, palette, typography, and core brand assets.
- 04
Brand guide
We document how to use the identity consistently across digital and client-facing materials.
- 05
Delivery
You receive organized assets, exports, and usage notes.
Frequently asked questions
Is this only a logo?
No. A brand identity includes the visual rules and assets needed to use the brand consistently, not just a logo.
Can you work from an existing logo?
Yes. An existing logo can be cleaned, extended, or used as the base for a more complete identity system.
Do I get editable files?
Yes. Final exports are organized and delivered. Editable source access depends on the design tool and project scope.
Can this be used for social media?
Yes. The identity is designed to support your website, social profiles, documents, and client-facing material.
Can I upgrade later?
Yes. A compact identity can later evolve into a full brand system with more templates and guidelines.
Need a clearer brand identity?
Start a brand identity project.