• Primary logo (1 direction, 1 revision)
• 4-colour palette with usage rules
• 1 font pair recommendation
• Mini brand guide (4-page PDF)
• Social avatar (1 platform)
• Organised file delivery

For: Auto-entrepreneurs, freelancers, and side-projects who need to look credible immediately.

• Primary logo — wordmark + symbol variants (SVG, PNG)
• 5–6 token colour palette with HEX, RGB, CSS
• Typography pair with full size scale
• Favicon + app icon (32, 64, 512)
• 8–12 page mini brand guide
• Social profile assets for LinkedIn, Instagram, X

For: Small businesses and early startups who need to look credible on day one.

• Extended logo system (secondary, icon, lockup)
• Full colour system with semantic tokens
• Extended typography (6 levels + spacing)
• Brand voice guide
• Visual direction board (12–15 images)
• Website design direction (homepage + interior)
• Social media templates (3 per platform, 2 platforms)
• 20–25 page brand usage guide

For: Established SMBs and funded startups that have outgrown a logo-only brand.

• Full brand strategy document
• Messaging framework with taglines and pitch variants
• Website direction (homepage + 4 interior pages)
• Copywriting direction guide
• Launch social kit (10 templates, 2 platforms)
• 15-slide pitch deck template
• Launch asset pack (email, press, banners, OG)

For: Companies launching or rebranding with a comprehensive operation.

• Single responsive page (mobile + desktop)
• Contact form integration
• Basic SEO (meta + OG tags)
• Hosting and deployment
• Analytics setup (GA4 / Plausible)

For: Auto-entrepreneurs, freelancers testing an idea, anyone needing a fast web presence.

• 3–5 responsive pages
• CMS setup (client-editable content)
• Basic SEO optimisation
• 1 revision round
• Contact form + analytics

For: Small businesses and early startups needing a professional multi-page site.

• Custom design (no templates)
• CMS with content management
• Animations and micro-interactions
• Full SEO optimisation
• Third-party integrations
• 2 revision rounds

For: Established SMBs who need quality and features beyond a basic site.

• Complex web app architecture
• Authentication and user management
• API integrations
• Advanced features scoped at intake
• Full QA and launch checklist

For: Growing companies with technical product needs beyond a marketing site.

• Single workflow (Make, Zapier or n8n)
• One trigger → one action chain
• Testing and deployment
• Handoff documentation

For: Auto-entrepreneurs who want one specific automation solved.

• 3–5 connected workflow automations
• CRM, email and calendar integrations
• Workflow documentation and training
• Testing and monitoring setup

For: Small businesses ready to systematise operations across multiple processes.

• Custom AI agent or chatbot
• Content pipeline automation
• Data automation and processing
• API integrations with AI services
• Training documentation and handoff

For: Growing companies wanting AI as a competitive advantage.

• Hosting management
• Security updates and monitoring
• Monthly backups
• Minor content changes (1–2 hrs/month)
• Uptime monitoring

For: Any client post-launch who wants their site maintained without thinking about it.

• Everything in Care Plan
• Content updates and new pages
• SEO optimisation and reporting
• Analytics review and recommendations
• Design iterations (5–8 hrs/month)

For: Businesses actively growing their online presence.

• Everything in Growth Partner
• Priority dev + design requests
• Monthly strategy call
• Unlimited small changes
• Priority response times

For: Companies that need ongoing dev and design without hiring a full team.